Licensed by Central Bank of the UAE
مرخصة من قبل البنك المركزي لدولة الإمارات العربية المتحدة
We at Goodwill Exchange are strongly committed to provide our customers a consistent and comfortable experience, when you get in touch with us. At Goodwill Exchange, we continuously work towards providing the experience and service levels that matches the quality of our products and meets the expectations of our customers.
We have developed this Consumer protection policy ("Charter") to indicate what customers can expect in their dealings with us. Through this Consumer protection policy, we aim to share our passion and commitment to provide consistent and comfortable customer experience and also sets out how we propose to meet our obligations.
We are committed to take timely action to the feedback received and ensure continuous improvement. Please help us by providing your valuable opinion, inputs on the charter by reaching us at www.goodwillexchange.ae or call: 971 42 35 6364 or email us at info@goodwillexchange.ae

Our Customer Service Assurance:

We aim to provide efficient and effective customer service at all times. The table mentioned hereinbelow showcase the service principles we abide by service standards we follow for our interaction with our customers and the processing and/or response time.
However, the service standards are indicative only. There could be individual cases which may be decided in longer or shorter periods than the service standard, depending on a range of factors, individual circumstances, and the complexity of each case.
Service Principles Measures of Effectiveness
Telephone Branches Digital
Accessibility Ensure accessibility of telephone services during business hours. Ensure that working hours of our branch are convenient to our customers abiding by the regulatory requirement. Ensure that the customer touch points such as e-mail IDs, customer care no: social media platforms and website addresses are given proper visibility; and ensure that adequate resources are in place to respond to customers contacting through these channels.
Response Time To respond to your calls within 15 (fifteen) seconds To serve you within ten minutes of your arrival at the counter. To acknowledge customer enquiries received through e-mail, calls, website, within 12 working hours of receipt of the query and provide you with the timelines for our complete response.
Customer Management Ensure proper management of telephone calls for resolution within 5 minutes. Ensure that our counters are well managed, and we will have adequate number of resources in person to serve the customers. Ensure that these channels are managed well, and proper process followed for responding to customers of each of the channels.
Customer Management We will be accessible by telephone during business hours. Ensure that during holidays our working hours are notified in the branch well in advance and any change in timings are publicized, by giving prior intimation to the customers Ensure that we are contactable through e-mail, website, during the business hours. The queries posted after office hours are responded in the first business hour of the following day.
Courteous and professional approach. When we call you, we will provide you with our name and work area and tell you the reason why we are calling. When answering the telephone, the attendants will identify themselves. We will be presentable. We will wear our name badges/id cards always. We will acknowledge your queries and provide contact details in our written correspondences.
Courteous and professional approach. Our staff will sound friendly and polite. Wherever required, the team will ensure that the team member with the required language skill is handling the customers to make the conversation clear, precise, and covering adequate information and the whole exercise is comfortable for the customers Our staff will be very courteous and friendly while dealing with the customers in person. Wherever possible they will try to communicate in the language in which the customer can easily understand. The language used in the communication, either written or oral, will be simple and polite. The preferred mode of communication will be in English.
Trained & knowledgeable staffing Ensure that the staff is well trained on our products and services so that they can suggest the best solution based on the customer needs. Ensure that the staff is well trained on our products and services so that they can understand your requirement personally and guide you to the appropriate services. Ensure that the staff is well trained on our products and services so that they can suggest the best solution based on the customer needs.
Trained & knowledgeable staffing Our staff will offer correct and complete resolution with clarity to meet customers' needs Our staff will offer correct and complete information with regards to customers' needs. The staff will not make false promises which cannot be kept or achieved. We will be accurate and helpful with timely responses that are relevant to customer needs.
Timely resolution for complaints and queries. Ensure that all general queries are closed within 24 (twenty-four) working hours.
In case of any delay in resolutions, the staff will keep the customers updated continuously till the final closure of the query.
Ensure that it doesn't take more than 15 (fifteen) minutes for every customer to be served.
In case of unexpected delays, our staff will apologize as well as update the customers on the reasons for the delay.
Ensure that all general queries are closed within 24 (twenty-four) working hours. In case of delay in resolutions, the staff will keep the customers updated continuously till the final closure of the query.
Data Security Our staff will always ensure to follow Data Protection law and follow good practices. Our staff will follow the data protection policy and will ensure that the customer data will not be shared with anyone else including friends or family. Will ensure that the Customer data will not be shared with anybody else and full protection will be ensured as far as customer data is concerned.

Customer Rights

1) Right to Fair Treatment

In pursuance to the Right to Fair Treatment, Goodwill Exchange will;
  • Promote good and fair practices by setting minimum standards across our branch.
  • Provide training to the staff to attend to customers, adequately and appropriately.
  • Ensure that staff members attend to customers promptly and courteously.
  • Treat all customers fairly and not discriminate against any customer on grounds such as gender, age, religion, caste, literacy, economic status, physical ability etc.
  • Ensure that the products and services offered are in accordance with relevant laws and regulations.
While Goodwill Exchange shall endeavour to provide its customers with hassle free and fair treatment, customers are expected to behave courteously and honestly in their dealings with the Goodwill Exchange.

2) Right to Transparency, Fair and Honest Dealing

In pursuance to the Right to Transparency, Fair and Honest Dealing, Goodwill Exchange will:
  • Ensure that we deal with the customer rest on ethical principles of equity, integrity, and transparency.
  • Ensure that all terms and conditions are fair and set out the respective rights, liabilities, and obligations clearly in plain and simple language.
  • Display on the Exchange's website the exchange's Policies on terms and conditions, customer charter, Grievance Redressal etc.
  • Make every effort to ensure that the staff dealing in a particular product is properly trained to provide relevant information to customers fully, correctly, and honestly.
  • Communicate unambiguously the information about:
    • Relocation of our office/branch
    • Changes in working hours
    • Change in telephone numbers
    • Closure of any office or branch
  • Ensure that all marketing and promotional material is clear and not misleading.
  • If any offer is for a limited period, then the time-period will be clearly mentioned.
  • Not threaten the customer with physical harm, exert influence, or engage in behavior that would reasonably be construed as unwarranted harassment. We will ensure adherence only to the normal appropriate business practices.

3) Right to Privacy/ Data Protection

In pursuance to the Right to Privacy, GG Exchange will:
Treat customer's personal information as private and confidential (even when the customer is no longer transacting with us) and NOT disclose such information to any other individual /institutions, including subsidiaries /associates, tie-up institutions etc. for any purpose, unless;
  • The customer has authorized such disclosure explicitly in writing
  • Disclosure is compelled by law / regulation

4) Right to Grievance Redressal

In pursuance to the Grievance Redressal, Goodwill Exchange will;
  • Deal sympathetically and expeditiously deal with all the errors and mistakes
  • Correct mistakes promptly wherever required.
  • Place in public domain (website) the Customer Grievance Redressal mechanism.
  • Email ids and contact numbers for customer redressal will be displayed on the website. The time limit for resolution of complaints will be displayed.
  • Acknowledge all formal complaints (including complaints lodged through electronic means) within 2 working days and work to resolve it within a reasonable period, not exceeding 10 days. The 10-day period will be reckoned after all the necessary information sought from the customer is received.
  • Ensure the customer is refunded without delay after deducting charges in case of customer mistake and full amount if its internal/technical error.

Grievance Redressal Mechanism

We are committed to serve you to your satisfaction and make your experience of patronizing our services an enjoyable one. However, should you feel that our services need improvement and wish to lodge your feedback/complaint, we welcome your valuable suggestions and feedback. Our endeavour shall be to convert your complaint into a compliment. Please follow the escalation matrix as below.
Methodology Escalation-Level 1 Contact Responsibility Response Time Resolution time
Raise complaint via branch, call, or walk-in Immediate upon a complaint Branch / Shift In-Charge Branch In-Charge Live Support 1-4 days depends on the complexity of the complaint
Methodology Escalation-Level 2 Contact Responsibility Response Time Resolution time
Via Phone no: / Email On the 5th Day 971 42 35 6364 customercare@goodwillexchange.ae Customer Service Officer Online Support. Response within 1 day 1-2 days
Methodology Escalation-Level 3 Contact Responsibility Response Time Resolution time
Email On the 7th day info@goodwillexchange.ae, manager@goodwillexchange.ae Senior Management Team Online/Call support. Response within same day 1-3 days

Anti-Discrimination Policy

Discrimination is any non-cooperative action or attitude, or behavior directed towards an induvial due to his or her personal characteristics such as age, race, gender, religion ethnicity, physical disability etc.
Goodwill Exchange abide by the policy of not having any discriminatory practices between its employees and customers. Goodwill Exchange strictly will not tolerate any kind of discriminatory practice which creates a hostile and unpleasant environment within or outside organization.
Goodwill Exchange also abide by the policy of giving preference to the people of determination while executing transaction. Goodwill Exchange has a separate que for people of determination to facilitate them with expeditious completion of their transactions.

Consumer Education and Awareness

Goodwill Exchange is committed to empowering its customers through financial education and awareness initiatives. These efforts ensure consumers can make informed financial decisions, understand associated risks, and protect themselves against financial crimes and fraud.
A) Promoting Financial Literacy
Goodwill Exchange helps reduce consumers' financial risk exposure by enabling them to make decisions that align with their best interests, supported by improved financial literacy and awareness campaigns.
B) Providing Unbiased Information
Educational materials and transparent product details are shared via the Goodwill Exchange website and other communication channels, ensuring consumers are informed of any risks before accepting products or services.
C) Building Knowledge and Confidence
The organization empowers consumers by:
  • Educating them about financial risks
  • Enabling informed choices
  • Directing them to reliable sources for advice or assistance
  • Encouraging proactive actions to improve their financial well-being
D) Collaborative Efforts
In partnership with the Central Bank and other relevant stakeholders, Goodwill Exchange works to promote financial education through joint initiatives.
E) Informational Tools
Flyers, brochures, acrylic boards, and in-branch displays serve as tools to disseminate essential information about products, services, and fraud prevention strategies.
F) Digital Outreach
SMS services and social media campaigns educate customers on the latest product offerings, service updates, and tips to avoid financial fraud.
G) Regulatory Reporting
Goodwill Exchange prepares an annual summary report detailing educational initiatives conducted during the past year and outlining proposed activities for the coming year. This report is submitted to the Central Bank or other regulatory bodies by January 31st, or as per specified timelines.
H) Annual Review
All educational initiatives undergo an annual review to evaluate their effectiveness, reach, and impact. Necessary adjustments are made based on feedback and performance metrics.
I) Pilot Testing Initiatives
Before launching new educational initiatives, Goodwill Exchange conducts pilot tests with a sample audience to ensure content relevance, effectiveness, and suitability for the target group.
J) Dedicated Helpline for Financial Guidance
Goodwill Exchange has established a dedicated consumer education helpline number +971-4-2353199 to assist customers with queries about financial products, fraud prevention, and general advice.
Your Feedback are always acknowledged
  • We welcome your views and comments as vital in helping us to monitor and improve our quality of our service to the customers.
  • We will consider all suggestions fully and promptly in our planning for service improvement and, wherever possible, we will respond immediately.
  • We may occasionally seek your input to random surveys of how the customer perceives our services and what services are needed, including assessments of our performance.
  • We are committed to doing the very best job we can. We welcome your feedback on our performance. If you have any suggestion, please feel free to visit our website www.goodwillexchange.ae
Escalations of Complaints
We aim to resolve your concerns within 30 business days through our designated communication channel for complaints. In the rare event that we are unable to meet your expectations; you have the right to escalate the matter to Sanadak for further resolution.
Sanadak - An independent Ombudsman Unit for the resolution of financial complaints
What is Sanadak
Is an independent Ombudsman Unit, created under the supervision of Central Bank of UAE.
Will provide an independent process to resolve complaints between consumers and Financial Institutions that have not reached an amicable settlement through their internal processes.
Acts with impartiality, independence, fairness, and transparency to resolve financial complaints.
Customers' Responsibilities Before Escalating a Complaint to Sanadak.
Contact Details
Sanadak's office is located on the ground floor of the Emirates Institute of Finance building in Abu Dhabi. Office hours are from 8:30 AM to 3:30 PM, Monday to Thursday, and from 8:30 AM to 11:30 AM on Friday. If you have any enquiries about Sanadak, please contact via e-mail: Info@sanadak.gov.ae and visit their website https://www.sanadak.gov.ae/en to understand more.
A customer should first raise the issue with the institution they are dealing with.
Customers should wait for 30 calendar days for a response.
The complaint should not be a duplicate of another active complaint.
The complaint should not be currently heard in a court of law.
The complaint must be against an institution licensed by the Central Bank of the UAE.
Goodwill Exchange
Licensed by Central Bank of the UAE